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PMS colors are pretty damn important in design for print.
In indesign we have pms color swatches for our brand
isn’t this old news by now? pantone is but one company that specializes in color consistency. brand name pay-to-play.
The sole purpose of Pantones is to replicate color across manufactured and/or textile materials. The ‘matches’ in Adobe were NEVER an actual match because it’s a screen… hence why you have to print something from Adobe, THEN color match manually with a physical Pantone book. It’s about damn time they got rid of that nonsense.
No? Never said there wasn’t a use for Pantone. The PMS codes in Adobe were just unreliable. You print using CMYK, then compare to an actual Pantone Matching System book. It’s not that complicated.
I do large format prints. I'm always just using a hexcode from the Pantone website. 🤣🤣🤣
Shock
A non-issue
Hot take years late, brother
Nothing really.
PMS is a relic. So is print really. This coming from a person who grew up using Quark Xpress, ATM, PMS and Distiller. I know print inside and out and print is dead.
Actually digital ads on screens are becoming much more cost-effective than print. It’s the way of the future. Package design? Sure. But printed marketing collateral is either dead or dying.