Time to ruffle some feathers: Everyone's upset about Adobe phasing out Pantone colors... As a recent grad, I can tell you that no one mentioned Pantone during my 4 year program, and in the last couple years of both digital and print design jobs I've had, it has also never been mentioned. So someone explain the big deal?

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PMS colors are pretty damn important in design for print.

likesmart

In indesign we have pms color swatches for our brand

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isn’t this old news by now? pantone is but one company that specializes in color consistency. brand name pay-to-play.

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The sole purpose of Pantones is to replicate color across manufactured and/or textile materials. The ‘matches’ in Adobe were NEVER an actual match because it’s a screen… hence why you have to print something from Adobe, THEN color match manually with a physical Pantone book. It’s about damn time they got rid of that nonsense.

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No? Never said there wasn’t a use for Pantone. The PMS codes in Adobe were just unreliable. You print using CMYK, then compare to an actual Pantone Matching System book. It’s not that complicated.

I do large format prints. I'm always just using a hexcode from the Pantone website. 🤣🤣🤣

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Shock

A non-issue

Hot take years late, brother

Nothing really.

PMS is a relic. So is print really. This coming from a person who grew up using Quark Xpress, ATM, PMS and Distiller. I know print inside and out and print is dead.

Actually digital ads on screens are becoming much more cost-effective than print. It’s the way of the future. Package design? Sure. But printed marketing collateral is either dead or dying.

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