Tips for someone trying to transition from Digital Strategy to a broader strategy role? I'm applying for associate positions since I know it won't be a 1:1 transition and would appreciate resume tips

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Think about the work you’ve done and how it relates and contributed to the broader strategy. Think of yourself as a broader strategist who happened to have been responsible for the digital component.

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Positioning work, brand stewardship, trends and cultural understanding, research knowledge all critical in brand strategy role. Business understanding and running workshops to align clients. Highlight any experience you have here ha activation.

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Emphasize any multi-channel or omni-channel work that involved non-digital components: TV, radio, print, direct mail, events, media relations/PR, OOH billboard, etc... Wouldn't sell yourself short at associate level unless 1:1 opps are not available.

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