Typically, how much of a salary difference should an AD and CW creative team have between them? Should they be paid the same?

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My opinion? Copywriters should be paid roughly double. They bring twice the value.

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I’ve always been paid the same as my partner. We each pick up the slack for one another and our contributions to the work more than even out.

If you start the job together, most agencies will pay you the same unless you specify. Like for example if one of you is way more experienced than the other.

If you get teamed up after you’re already there it’s a different story. You may not even know what the other is earning.

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this.

Individual experience should matter. The first four ADs I worked with each had 20+ years more experience than I did, so they rightfully made a lot more money than I did. Even when I partnered with them at other agencies, they made more.

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My partner and I always get paid the same. We quit our last job because one of us was getting underpaid and the agency refused to pay us equally.

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