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“Can you show me an example of great teamwork?”
Me:
Any word on Draftline? ABI’s internal agency?
🚨Rip-off Alert🚨
Check out this HBO spot featuring all GoT fan art.
( https://twitter.com/gameofthrones/status/1095004543560175616?s=21 )
It appears completely stolen from another network’s campaign, “Life Imitates AMC"
( http://www.viewpointcreative.com/life-imitates-amc ). They even have pancake art.
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We'd go out for a lunch of 🥃 and 🥩 and brainstorm at the bar until we had amazing concepts so we could justify expensing it. No one cared what time you came in, what time you left or what you did in between as long as you showed up with killer ideas.
Oh yeah, and we had offices with doors, book shelves, and leather couches.
Doors! I loved offices with doors- mine was always open but still...
Well, I’m a female and a minority, so for me... was not so great.
Summers in Rangoon, luge lessons. In the spring we'd make meat helmets.
When we were insolent we were placed into burlap bags and beaten with reeds.
We used to do layouts as rough pencil sketches. This forced clients into understanding the idea, rather than fixating on something in a piece of photography or illustration used as a placeholder. Now we show clients what look like finished ads, then once we get approval we have to sort of take a step backwards and recreate something or, God forbid, use a piece of stock imagery or footage to complete the piece (although there are some pretty decent stock and footage sources out there these days). The point is that ideas these days seem thin, and we’ve trained clients to expect the glossy veneer rather than appreciate a rough-hewn but strong concept that will only get better when it is taken through the finishing stages.
Used to type up scripts on stickies and pasted them the cardboard story boards
Well, the mammoths were really hard to hunt, but it was cool having pet dinosaurs and all.
Huge budgets. Weekends off during production.
You were off shooting all the time. You were shooting other spots while you were in spots. The pond was full. No social media anywhere!
It’s still doing really well. What are you talking about?
Less fear. Less fear from clients about taking chances and spending money. Less fear from agencies about taking chances and losing accounts. Clients were more loyal and agencies fought for the best work. Holding companies have made quarterly numbers the focus instead of the work and the client’s needs
Old enough to remember so much holiday swag.
As agencies got in trouble for production kickbacks, the landscape changed so that holding companies made it much more obvious that accepting gifts was bad. Training modules that were legally binding started to show up explaining how little you could accept in graft. Marry that to the clobbering production companies take on actual profit and that was it.
It was the best. You had to work very hard but it was worth it. Clients respected you way more than they do today. Overall there was just way more dignity in the business. And then the holding companies ruined it. The business is now controlled by bean counters.
Offices, doors, lunch breaks, timelines and almost no weekends. A lot less people too, no such thing as strategy or analytics, media was small, you knew the buyers as part of your actual team, not some outsourced stranger. Holiday parties were also in December not January.
Ahhh. It was good in many ways.
I know someone who had their holiday party last Wednesday. LAST WEDNESDAY!
Lots of drinking and free lunches, big budgets. Oh and lack of HR, lots of sexism, misogyny, a boys club on steroids. I wouldn't say it was better, unless you like that sort of thing
Yes won many AOR pitches at strip clubs. The clubs were per the clients request. Sadly.
I remember when it was kind of an honor to even get to work on a brief. Pre-2006 was less gang bang-y
Coitus under a desk at BBDO !
I loved doing “strategy” before it had a name and the mostly knowitalls who do it now
I had a private office with a window when I was 28. Also a company car, a no limit Am Ex, unlimited yearly conference attendance and my avg project budgets were 1m.
I forgot about company cars and AMEX cards. When you traveled everything was paid for the agency, up front - remember traveler's cheques.
Best story won. Best idea won. Cheapest team wasn’t even a thing.
It was great except for all the spray mounting I had to do as a junior. But seriously, we had so much more time to concept and craft a single campaign and not worry about social, banners, content, etc. No smartphones to tether us to work. Honestly, that’s one of the things I miss most. Work stopped when we left the office
We were talking about this at work last week! The youngins couldnt even grasp the concept of leaving work at work. The producer and I were talking about how you HAD to get everything done by 7 so the messenger service could pick it up and get it to FedEx airport location to get out that night. Worst case scenario someone had to drive to the airport (which happened more than once). Someone then had the nerve to ask why we couldn't just email the files, oh kids these days.
Agency paid for 1st Class upgrades for flights. Stayed at The Four Seasons in LA. Production budgets for 1 day of shooting plus the rest was $525,000. Year-end bonuses. Office with a door and windows, cable TV, couches, mini fridge. I once expensed $300 in lap dances for my client using just atm receipts.
Experienced all this except the lap dances with my client
Planning has existed since the 1960’s. It’s just the new strains of strategy that are new
tequila
F’ing AWESOME!!! No holding company bullshit, just make the greatest creative ideas possible. Hotel and per diem was luxurious. It was FUN FUN FUN. Unlike now.
It was ALWAYS better in the old days. Doesn't matter when you came in. When I was starting 20 years ago, I heard stories from the "old timers" about the limo that would pick everyone up (starting with the most junior, regardless of the map) and drive everyone to the airport where they'd all be booked first class to fly to LA for a month of production and editing. I thought, "Man, I really missed the boat."
You forgot to add the part where the limo was stocked with booze and coke