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You’re under more of a microscope but it also means you have more ownership of the work. You generally need to be more of a proactive, independent worker. The culture depends on your engagement when you’re on a smaller team so you do have to “care more” about your coworkers and how you show up to work events. I grew the most at smaller agencies because I had a ton of facetime directly with the CCO and my name was on most of the awards. I also worked the most out of anywhere I’ve ever been. I’ve been at two hold cos and three independents/smaller teams.
Depends how stable the agency is. Do they have multiple clients? Do they have client retainers, or more one off projects? Does Glassdoor say they have frequent lay offs? Those are things that would factor in to my decision.
I’ve done both. Both of the replies above are smart and insightful. A lot of it is how you are made up and when you go. You will do more and be responsible for more, and have a closer relationship with top management. On the other hand, you will have less “resources”, tools, and backup. I went to a smaller independent when i was experienced enough to handle working off a blank piece of paper. Finally, and very importantly, only go to a smaller place that looks like they are really going somewhere. There are lots of small agencies out there, and you don’t want to be stretched thin only to find out out that you are doing it in service of a place without legit ambition and talent. You want to make a switch to create a better long term opportunity, not just a different job.
I find they're great places for juniors or if you're starting your career so long as it's not run like a dodgy start up. You get more face time with leadership, more mentorship, more chances at making mistakes, timelines aren't so tight, client expectations are lower, easier to get work through. Some of the network shops don't really teach us the stuff you need to develop outside the work.
The only advantage of a small agency later in your career is that clients approvals are easier and you can get edgier work through the door. Usually it's one client approving the work.