What are your thoughts on periods in headlines?

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lame answer but depends. just be consistent

likefunnyhelpful

If it’s not in brand guidelines, I go by how it looks and feels. It’s a gut instinct.

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Periods in bullet points annoy me more

likefunny

Depends just be consistent with punctuation or lack thereof

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I see what you did there.

smart

Never

likehelpful

Periods show up once a month on headlines.

funnylikehelpful

And this, ladies and gentlemen, is called “the low hanging fruit.”

likefunnyuplifting

Ogilvy used to say that newspapers are the ultimate authority on headlines, and they don’t use periods for single sentences

likesmart

Yes.

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Only if it ads some emphasis, otherwise no.

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My entire portfolio has periods in the headlines. It depends on the aesthetic you want.

helpful

Depends on the client

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As said, everything is on a case by case basis. But, as a rule of thumb, if there’s other punctuation in the line like a comma, then I think it looks better to include a full point at the end as you’ve already used punctuation. If not, then no full point.

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Always show poise with your periods. You can be carefree and sparkle. Flex and U got this.

I don’t use them on my decks. +1 for consistency.

I rep the comma set, y’all punk azz biotchiz,,,

Hasn’t GenZ established that they are passive-aggressive?

Less is more

Strongly oppose. But if it's what the client wants....

Interesting. Please elaborate.

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