What do comms planners do when they’re not writing comms plans ?

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We practice saying “From a comms perspective…” in the mirror over and over until we get to raise hell in the next meeting. :)

likefunny

Help make the idea better

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commsplaining

likefunny

Finally a word for my entire identity

Think about writing comms plans

funnylike

What do you associate direct when you're not associate directing?

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If I can’t associate direct… what’s this all been about?!?

Look up for new media / comms ideas, improve the idea, figure how to take the idea from good to great, thinking about the roll out and all engagement points for an idea, figure out new and interesting formats for an idea to come to life. It really spans quite a bit

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All the other jobs people think belong to the Comms Planner

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Deal with media?

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Or at Ogilvy, you elbow into projects (BigLaw rainmaker-style), maybe join an ERG to network (gotta use those sharp elbows somewhere), then wonder why you make less than those lawyers and why you bothered at all 🙄🙄

funny

How much planning could a comms planner plan if a comms planner could plan comms

like

What does an associate strategy director do when they aren’t doing associate strategy

I usually build cakes or something

Ideally, they’re working with the team on what channels, platforms, trends and tactics make sense for the idea, suggesting details that will improve the work, and helping to structure the deck.

Sometimes they’re just trying to be CDs, tho.

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Help with desk research

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