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Data analysis of the most heinous kind
It's kind of like a psychologist, but much more intense and they just listen. In the end it's all about your mother.
😀 hmm it's a bit of both . We deal with clients but on more of a aftermath. No client is going to rip me to shreds for buying crappy media. However a client will try to abuse the allocation percent and stretch the fuck out of scope. Yea we analyze data, make predictions based on trends, etc etc. pretty much we are a safety net 😊
They're like scientists without the science. Or doctors without the medicine.
Also they're known as very "handsy."
Analytics tell you what you should have done after you already did it. They are at best a post mortem, but without the medical learnings because every 'patient' is a different circumstantial beast.