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I liked the Goodby work for Xfinity. Prerolls so seemed simple - calculated the cost to stream the video you were about to watch; and targeted by carrier as costs varied. Simple. Smart. http://creativity-online.com/work/xfinity-data-in-dollars/54217
Maybe you should try to define Innovation for them 🙃
@OMD1, I work on a verrry specific vertical that innovation for most brands doesn't qualify as innovation for them. Either way, still looking for something cool and interesting that other people have seen lately