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I always kept mine top 8 or 10 with my top 3 most visible on the page scroll. As a CD I would always click 2-3 pieces of someone’s portfolio to get an understanding of their competencies. Variety of brands also helps vs lots of work for same client/consumer category.
Visual Storyteller
second this
I think the number is less important than it was in the physical portfolio days. Now you can click in and out and scroll to get a flavor quickly. And click in when you want more detail. Just show a good range of clients and types of projects.
Visual Storyteller
When you have so much variety that you get passed on bc you don't specialize in anything 🤣🤣🤣
9-10 max unless you have multiple big award winners or showcase different brand categories etc