What is an alternative to Victor Cheng’s 3C+P?

Seeing mixed reviews and interested to hear your thoughts on other frameworks.

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As a former MBB consultant, I'd like to provide my insights on the topic of alternative frameworks to Victor Cheng’s 3C+P.

First, let's define what a framework is. A framework is essentially a guide that serves both the case team and the client. It helps the case team plan and gain clarity on the problem at hand, and also provides the client with visibility on where the project is heading.

Regarding Victor Cheng’s 3C+P, it is important to note that it is not an actual framework, but rather a set of categories or buckets. As the business landscape has evolved, the level of familiarity with business concepts among companies has increased. Therefore, firms like MBB (McKinsey, Bain, BCG) need to provide perspectives and advisory services that go beyond what can be found through a simple Google search. Tailored frameworks that are highly focused on the problem at hand are a key differentiator in today's market.

To create good frameworks, it's essential to have a deep understanding of the client's business model. This includes understanding how they make money, who their customers are, what industry they operate in, and where they sit in the value chain. Once the problem has been broken down into its logical components, it's important to tailor the framework to be industry-specific at the very least. For example, while average load factor is important in the airline industry, foot traffic and basket size are key drivers in the retail industry.

In summary, while Victor Cheng’s 3C+P may be useful as a starting point, it's essential to go beyond these broad categories and create tailored frameworks that are highly specific to the problem at hand. This approach will provide a significant advantage in the highly competitive consulting landscape of today.

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For someone who is just starting case prep, where can I find tailored framework examples of various industries and problems? Is it a matter of experience/ research/ reading to be able to formulate my own framework? Are there right or wrong frameworks?

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