What is one strategic change that you'd like to see your company leadership change in 2025? For me, it would be a willingness to compromise on margins a bit to invest back into building the brands.

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Compromising on margins aligns with my wish that the company would be less obsessed with quarterly earnings. But I'm afraid that really isn't possible in today's world. There's just a fixation on putting up good numbers and that leads to cost cutting, and the company morale becomes collateral damage. I would prefer more of a long-term outlook and less anxiety about what a callow analyst from the Wall Street banks will ask about in the next earnings call.

I would like to see us really work on communication. So many errors this year could have been avoided if our order of communications was much clearer and better documented. I'm sick of having to re-do things or have my team re-do things because the instructions weren't clear to begin with

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