What is the advantage of using Figma for social post and digital banner ads?

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Tech bros will come to your birthday party

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You don’t need to use the powerful stuff to make junk food, plus seeing your entire rollout at once is much better for this sort of stuff.

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From a client side, it is easier to assess and compare creative across the full consumer journey.

It’s much more collaborative with creative teams and to share feedback and easier to review variations and layouts of the same campaign and messaging across different pages / touchpoints.

Internally it’s easy to run through with various stakeholders and simplifies sell in to existing / potential key accounts.

You deal with so many people who are not used to the detail, scale, multiple journeys and layouts that this just makes it clearer and smoother when walking them through / sign-offs.

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My question was toward creatives/art directors. What is the advantage technically?

Makes exporting final assets easier to build/export from a production standpoint, don’t ask me how that’s just my general sense of why it’s better from what I’ve been told in the past.

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