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Are you referring to stepping stone as a way to make $ or boost your career? Because in my mind, it can be either. I took a job recently just because I need some sort of income and already have a timeframe in my head of when I'll start applying again. If income isn't a main concern and it's solely about title, career trajectory, etc... I'd look for a title change, unique growth opportunity (different perspectives), or a chance to network. If those things aren't there (and I wasn't dependent on the money), I think I'd be moving on.
A little bit of both? The money is definitely the bigger part but I think I'd get a big bump anywhere I go from my current role. So trying to mentally separate the raise from the work/career opportunities.
A lot of things could be a stepping stone job as long as you're learning things and getting experience. What you would want to avoid would be working for organizations that have a bad reputation or engaging in work that's unethical. As long as you're working for a reputable outfit and you're learning and doing good work it's a credible stepping stone.
It is definitely a well known company and a household name. They're growing, but still a mid level organization and I'm coming from a big name agency.