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How would you define "strategy” in one sentence?
What is a go-to-market strategy?
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Also, “how do you evaluate banner ads” to which I replied, “what’s a banner ad” and mentally crossed that role off the list
@OP yes. for two highly respected shops. unreasonable imho.
Seriously not a reason why I asked. Interviewing myself these days + curious how people test potential coworkers in a non-conventional ways
Well strategy director one, don’t get your panties in a bunch.
R/GA - show a case study of how you solved a business issue. Not bad. But half of senior strat leadership that was supposed to be there didn’t show up after dicking me around with times and dates(which is kinda off topic, but still annoying since it’s key to know what your audience is).
Make a mock-up of a slide from a deck, or anything showing that I have the ability to do monthly reporting or analysis
How would you use technology to change New York and why?
Did anyone have to do a full detailed campaign strategy for a brand that’s also the agency’s current client?
@OP Absolutely not. Which agency is asking you to that?
Not going to disclose that here but will make sure the word gets out. I was vague on purpose in the deck and didn’t do any extraordinary thinking so got grilled about the particulars. Again, kept my answers vague. It’s nuts that people don’t realize how small both agency and client world is
Still curious about other test assignments though :) any interesting ones?
OP come up with your own if you want to use them for an interview
Build a fully baked strategy to tackle a real business problem for a brand the hiring manager worked on. I was a junior strategist moving to strategist. I got the job but I enlisted help from a friend who’d worked in the category before.
@SD3 - but how would you evaluate them? With a brick? A flamethrower? Cries of despair?
I had to develop an entire campaign strategy. Is this normal? They made me sign an NDA. Didn’t get the job
Was that for their existing client or hypothetical? That doesn’t sound OK
@strategist OP It was for campaign they had produced 6 months prior