What’s the CD salary I can expect in LA? Also what sorts of things should/could I ask for when negotiating said salary?

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I once negotiated both a flesh lite and a bean bag chair. Shoot for the moon, man. And or woman.

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Good God - there’s such a thing as a “CRM shop”??

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Negotiate PTO

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250k

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Salary can vary widely depending on what type of work you do and what “level” agency. If you’re talking a CRM shop, that’s a completely different ballgame than an integrated creative AOR shop.

High 100s-low 200s. A growth plan. Maybe some bonuses depending on performance. I dunno what stuff you’re thinking of that you’re able to negotiate

Yes, there are such things as CRM shops. Typically boring work for decent money. I’ve seen CDs at CRM shops make $200K+ and I’ve seen highly-awarded CDs at traditional/360 creative shops make $500K+, though that certainly wasn’t the “norm” by any means. It’s not really a one-size fits all role and salary.

What type of work? Traditional TV and integrated campaigns? Any awards? Big-name shops on your resume? How much time as an ACD? How much time in the industry? Art or copy? Solo or partner? So many variables. Giving context to any or all of those may help get you some more precise numbers from similar CDs, which would probably be most helpful since I don’t personally agree with high $100K to low $200K as the LA CD range.

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