What's the most important quality a good account person can have? Organizational skills? Brand knowledge? I personally think it's a good temperament.

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Charisma and courage in front of clients and taste and empathy in front of creatives. Sorry, couldn’t choose one because no skill is useful in isolation.

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Agree with some version of this. They are essentially the diplomat between client and creative. They need both to feel understood.

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A backbone.

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Calm under pressure.

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Understand how to represent the agency to the client and not the client to the agency.

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Bingo. Need to remember which company their paycheck comes from.

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Artful negotiation, communication, and conflict resolution skills

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Emotional intelligence

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#1…Have your creative team’s back, always.
Sell the work. Protect the work. Persuade. De-escalate concerns, in order to support the creative work (talk clients off the edge). Reiterate why the work solves their problems.

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Be willing to ask the client questions and push back, respectfully, but also forcefully when best for the work. Clients respect it and the work is better for it.

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Creative and Production understanding and support. Sell the work and the process to getting it done.

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Asking good questions when lesser account people might dictate changes.

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Being married to the client

Intuition and good judgment.

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Hello guys,

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TIA

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Just heard EY is about to make more layoffs in audit too

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Happy Independence Day. Let us celebrate the "Har Ghar Tiranga"

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Hi,

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Happy Monday fishes!! What are the best job posting sites in your opinion and which ones have a higher success rate?

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likesmart

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Which holding company gets the best rental car discount? And which rental company?

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With the way this week has been going, Friday 13th with a harvest moon seems downright dangerous 🌚 halp

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Did anyone else 'fishbowl' cars in high school?

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It took the horrific and completely inexcusable death of George Floyd to move the racism issue to the forefront. And while it’s a crime of a much lesser degree, with different circumstances, what’s it going to take to get ageism properly addressed? Intelligent thoughts/debate requested only please.

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Hey. An observation. Every post and comment on here for the past month has been negative as fuck. Yes, life is rough right now. But advertising as a paying job is hilarious and we should all take a beat to remember that.

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