What’s your favorite and least favorite part of being a comms or connections planner?

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Favorite by far is making the work stronger - helping creative people understand the emotional journey a consumer is on and all the opportunities along the way.

Least favorite is the misunderstanding of the discipline.

This is comms at a creative agency (since we exist in all types of agencies)

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I'm interested in hear that story

For me, it’s the feast or famine nature of projects right now. If things are going executional, there’s nothing in it for me.

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