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Favorite by far is making the work stronger - helping creative people understand the emotional journey a consumer is on and all the opportunities along the way.
Least favorite is the misunderstanding of the discipline.
This is comms at a creative agency (since we exist in all types of agencies)
I'm interested in hear that story
For me, it’s the feast or famine nature of projects right now. If things are going executional, there’s nothing in it for me.