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So- we run Dynamic Creative Optimization (DCO) for our clients display ads in a feed and corresponding google sheet via Google DoubleClick. My q is- does anyone know what systems out there allow for creating a template that will automatically pull a product image from say Target.com and automatically building the ad & copy without manually making 1000 ads via row for row in the google sheet? I know this is possible but curious if Sizmek or Flashtalking are more common in this type of creative development.
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That makes a lot of sense. Something I always keep in mind is how creative material can be repurposed down the line. When something is written or photographed, do some brainstorming about what extra uses you could get out of it. You'll probably run into situations where the leftovers perform better than the initial effort.
I think this is the perfect thing to brainstorm with your team, with your audience, with chat gpt
We try to give a decent bit of time with deadlines, hopefully reducing that burnout. Sometimes campaigns and content will be revisited just to get some fresh ideas flowing, or to make a spin-off if nothing new is coming up.