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The highest number you can get away with
Kiss my ass if my COL is less, good luck finding anyone with talent or options willing to do the same job for less money than their peers. Anyone accepting a penny less than what their peers make is a sucker.
Well, the salary would have to at least be sufficient to match the COL in your area. If you can push higher, go for it, but there would definitely be a minimum I'd accept.
I usually go off salaries for my area. Not sure if that is the right approach or not.