Which agencies do y’all think are turning out good work consistently. As in, most accounts are in decent shape and not embarrassing

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Has there ever been such an agency?

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🦗

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Mother London

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This is the right answer. Consistently see the best work coming from them and it’s been that way pretty much since Felix joined

None. Because pretty much every agency has accounts that allow you to make cool shit and accounts that don’t but are there to keep the lights on. Even the “cool” agencies (world’s biggest air quotes)

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Vayner

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Ogilvy?

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The laughing emoji really jives with them tying second at Cannes last year for most awarded US agency.

Maybe droga or crispin in their heydays

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doesn’t mean the work is bad, it just means every place has unsexy accounts

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At the peak of the David Lubars BBDO days (2012 ish) there were like 8 brands that won awards. That’s like the best you can do. That place probably had like 500-700 people at that time.

Highdive?

I’ve heard HD has been getting away from the core type of work they are known for and are trying to get more work that generates revenue and growth. So, they’re also taking on the not so sexy shit. Of course you’re not gonna see that in their reel. But I think that’s fairly recent (last couple years maybe?).

Akestam Holst & Mother London.

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