Will OAG create a unified creative group like Publicis LePub?

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LePub is neither unified nor creative.

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They should. There’s so many good creatives in the network.

likefunny

You mean Le Truc?

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Pubelessness Le Pube.

My guess is that it's less likely. The best OAG agencies, like Goodby, Colenso BBDO, Adam&Eve, are already excellent, so you don't need to skim off the cream to offer top-tier creativity to clients. But it should be easier to create a global offer to clients where one agency leads and a network provides coverage.

Le Ogre

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