With all the ongoing offshoring and externalization of tech, (for instance,much of Huge Tech was let go), what agencies do you feel have the strongest technical capabilities - in terms of building complex applications utilizing enterprise CMS, real-time commerce, SaaS and web services integration, etc? It is all small boutique vendors or do the larger agencies still have real talent?

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Digitas, Sapient, Razorfish, VML, R/GA, iCrossing, AKQA, and isobar


I think agencies are on their way out from effective and meaningful use of technology. Tech giants are dealing with clients directly (cutting agencies out). Consultancies are tapping into making nowadays, and although they are not there yet, I struggle to see any agency truly differentiating in terms of tech approach and capabilities.

From what I can see, most agencies are just working on small web experiences and social interactive activations.

I don’t think any agency out there has the credibility to run “real digital transformation” project.



Hard to tell. Huge did that to themselves... perhaps sapient ... perhaps r/ga


Not sapient.





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