With the general quality of work on a downwards slide into the safe and mediocre, does hiring potential become more about “can this person handle the pressure of an agency on a day-to-day?”

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No. "Can this person handle working" is table stakes. CDs are still looking for creatives who deliver the best ideas.

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@SC1 - I know CDs still want the best ideas, but my point was that as they become fewer and farther between, a proven ability to deliver the bread and butter of an agency might gain a little more weight.

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@creativeartdirector what's going on with your title?

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I certainly consider “fit” to be an important factor in hiring.

We factor it in when looking for teams now. I've hired my fair share of hot shot teams only to have them complain when they're put on more than two projects at a time. Great creativity + healthy pragmatism is essential for the industry today.

There is not a lot of pressure in making mediocre work. However, there is pressure when you and the CCO want great work but the client doesn’t.

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