Would you rather work for an agency whose clientele mostly includes mom and pops and brands that are just finding their way up in the market, or whose clientele is well -established? What's your reason for choosing your pick?

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Mom and pops don't have big budgets

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Depends, I'm just here to get paid

I’d pick scrappy, up‑and‑coming brands. You usually get more creative freedom, less “brand police,” and you can actually see your work move the needle. Big legacy brands are great for your resume, but it can feel like you’re just moving decks around approvals.

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