Would you take a same level role in industry for 20-40% increase in comp at a big company or a director level role with up to 50% increase at a smaller firm?
And why?

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Industry if equity isn’t part of compensation at the startup

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Depends on job security, culture, WLB. Assuming you have a good brand on your resume from consulting, I wouldn’t worry about whether a company is smaller or not.

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Have to determine your long term interest. I want out of consulting so would take industry for less comp (especially if it’s an increase to current comp) but if you enjoy consulting follow the money for sure. More Opportunities will present themselves as you cash that larger paycheck

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Should’ve been more clear, smaller firm is not a startup, it’s another firm in a different sector but smaller than the first.

Neither is offering equity.

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