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Strategy & Planning

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A community for professionals in the agency and in-house strategy and planning disciplines.
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What are your favorite reads lately that inspire better planning? Ive been reading The Long and the Short of It and How Not to Plan by Les Binet. Going to sign myself up for SweatHeads subscription to… more

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I'm making the jump from Account Director to Planning Director and standing up a strategy department that's never existed at our small shop. What's the ONE thing I need to to set myself up… more

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What’s a good amount of time to be at the senior planner level?

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I'm a Sr Comms Strat trying to move into brand. Been on a few Sr Brand interviews and always get the feedback that my portfolio is too comms heavy (kinda obvious?). Any advice on how I can best po… more

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Worked hard, won business and asked for a raise - got 10%. Now closer to median salary for my YOE. But it’s not in effect until my first year anniversary which is 2-3 months away. Should I accept the … more

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Wondering if I’ll ever land something. Just starting out my career journey but feeling a bit lost trying to find my way. This is not an easy or kind industry to break into and I don’t want to give up…… more

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Does two years interning and a masters degree warrant skipping a junior planner position as asking for mid? I have held two interns positions that have each lasted a year (wasn’t able to take on full… more

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Does anyone recommend a moderator that ‘gets advertising’ and can successfully lead a focus group to evaluate creative work?

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Hey strats! Think I may be getting taken for a ride. What are you directors making, and in which markets?

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How’s strategy at VB+P?

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What’s the salary range for directors in NYC these days? (Integrated shop, 10-12 years strategy exp)

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I'm a GVP of strategy and manage a team of strategists across disciplines. Earlier this summer I shared with them some of my thoughts about imposter syndrome in strategists. Some found it helpful,… more

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Is the main difference between group strategy Director and strategy Director that you handle multiple accounts vs one?

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What have you found most helpful in training up a very green junior brand planner or junior strategist? Any particular trainings or resources that are great at teaching foundational skills? I’ll be pu… more

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Freelance/contractor strategists: what is your hourly rate for consultancy work?

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Reached 2 years at my current agency and have been asking about getting a raise since April. No one seems to give a shit, no one tells me if it’s in the cards. And then I was rolled onto an account no… more

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Curious what the avg salary is for VP levels in CX or customer experience/lifecycle? Seems like a more emergent focus so little to go on (esp in b2b setting)

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New to the industry, somewhat fresh out of school. Currently interviewing for assistant acc exec at Saatchi (work with Toyota) and acc manager Media.Monks (not sure what accounts). $25k less at Sa… more

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DETROIT: Looking for a rock star Social Media Strategy Director w/ 15+ years experience to cultivate the online voice and culture of the coolest vehicle on earth, the new GMC EV Hummer plus the rest o… more

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STRATEGY JOBS - Part 3 * Strategist - Chicago - Tobacco client - 1-4 years experience  * Strategist - Chicago or ANYWHERE - Health & Wellness (vitamins) plus CPG brand Please send resumes to JO… more

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 STRATEGY JOBS! Part 2 Social Media Strategist - 2-3 years social media strategy. Production agency experience a plus. NY, Chicago, ATL or REMOTE * Strategy Director - NYC but Remote a possibility -… more

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 STRATEGY JOBS! Post 1 of 3 * Sr. Content Specialist - A mixture of content strategy, UX research, and content writing - retail or shopper marketing experience a plus. Chicago agency / Remote OK. * S… more

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anyone know which agencies are hiring strategists? job market is supposed to be hot, but not seeing too many job listings on the usual spots (LI, Indeed, etc)

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Haven’t been through the interviewing process in FOREVER… How do you show your work when interviewing? A brief + finished product (creative)? Is there a format that I should be using or following? A… more

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How is the Mini MBA with Mark Ritson course? Worth taking if you have 10+ years strategy experience? Would you take the Marketing stream or Brand Mgmt stream?

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Do you think you as a strategist have a unique way of solving strategic problems?

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In your current agency, who owns brand strategy implementation and brand experience across channels (storytelling [communication goals & brand narrative], brand content recommendations, tactic ide… more

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Anyone know the salary ranges for client-side media roles in Chicago? There seems to be a wide range.

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Hi! Are there any strategy gigs that I can assist with remotely? Please let me know! I appreciate any help you can provide. 🙏

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Help me solve destructive combo of inefficiency and perfectionism. It’s a perfect storm! More context below. (In VC Stratrgy/Startup Growth) I try to be PhD and a designer when delivering work and it’… more

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I’m a marketing director for a bank and I handle all aspects of marketing for our team. I’d say my biggest focus is managing all our projects at once. Looking for a raise but not sure what is out ther… more

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What’s the freelance market like for strategists? Are you as in-demand as creatives right now?

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Just got approached for Head of Strat role at a smaller network shop. What Q’s should I be asking?

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Hello! I am very interested in strategy, doing all of the things to learn the game, reposition my book and body of work to reflect my skill set. How do I make the transition without taking a 50% pay… more

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👋 Looking for a junior strategist/media planning role if anyone knows of any!

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Need to do quick and dirty brand testing - awareness perception etc. any partners you can reco?

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Hi everyone. Where do you find freelance gigs online?

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Average years of experience to become Associate Strategy Director? Then Strategy Director?

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Every time I hear a request to create a GTM plan my eyes cross. It seems everyone is asking for different things when they use that term. Any go bys or examples you can link or send my way? Thanks so … more

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Would starting at a big agency as an associate account exec be a good route to get into strategy?

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