BAD CLIENTS

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Clients from hell. Their demands. Comments. Pitches. And all awkward emails and moments

“We have a meeting in 15 minutes and need you to type up an analysis of last month’s campaign that you already sent over last month but in cursive.”

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No one beats McDonald’s! ABSOLUTELY NO ONE! They’re like the old frat boys that show up to the party and think they still got it but they are really the creepy uncles.

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Coca Cola. Worst clients ever. And they don’t have many AORs outside of brand so every project is a pitch.

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Gotta love when the client fires the agency but then runs their campaign with new new agency.

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Tell me about a client who turned bad

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Client: I want to make a 30s TV ad. I want reach. Agency: For the same budget, we could do this newsworthy activation that will get you lots of PR, film it, and put it as a 30s TV ad. Client: Nah.

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Anheuser Busch are sadists.

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There’s no brief. “What’s the problem you want us to solve?” “I don’t know. You guys are smart. Figure it out.”

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A new client: “ I’m an amazing client and I deserve as much discount as possibile” The client is annoying, pretending, not educated and small. I’m considering to not moving forward at this point.

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Five months of detective work to find out info requested... Contacted 15 different people- burned on agency review. Then said “no thanks”.

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Stop me if you’ve heard this: “thanks for bringing the folks from (platform) to meet with us, we want to use them next year. Since the algorithm does everything, why do we need to pay your fee?”

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Imagine getting everything late from client and creative team and hoping everything would be okay mid-flight. I sense a digital-based nuclear bomb is on the way mid-flight.

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Anyone else’s family ruining Thanksgiving? 🤨

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Account: Client is asking if we can make the legal copy 20pts. Me: You could...but the headline is 16pts.

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5 sec. social media animation turns into highlight of client tech at trade show / cooperate video... refusing to pay for the additional 5 weeks of work, and only agrees to the original 4 day estimate

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Client: We want you to take all the digital funds from our top funnel paid social ad and put them all into an ad w/ CTA to talk to sales. Me: We don’t recommend this but whatever. 2 days later...

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“I’d like to drive awareness through demand” 🤯

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Client- “I don’t understand why we are using THIS COLOR. Where did it even come from I NEED to know” As the EXACT same color sits 30 pixels over on the web page they screenshot 😐

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Client goes into >$150k in edit overages and counting, and we’re trying to award round 2 of the campaign, Cost Consultant writes me: “I sort of want to shoot myself”. 🤦‍♀️

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Any thoughts on how to convince a client that the “design” they made in canva or something isn’t good or should be reworked without offending them, since it’s their “baby” and they love it 😅 ?

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