We are here to guide clients: but this is not always the case when your client believes they are the target audience for their product. How do you convince them that they are not and trust the agency?

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This is really hard and it happens everyday. But I try to ask lots of questions and use internal data to make them see they are not the target... that their profit is coming from a different segment (age/life priorities, etc...)
Good luck my friend!

helpful

true asking the right questions and some pre tests to verify the audience is great as well!

Ugh! I really feel you. I don’t believe there’s a one-size-fits-all solution here 😫 I usually tackle this by asking questions to dig deeper into what their concern really is. Try open-ended questions and statements (like “it sounds like you’re concerned about how the target audience will perceive this”). If it’s a somewhat sensible client they hopefully will give their feedback and idea of target audience a second thought.

helpful

key word if the client is sensible

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