So client gives feedback: I am sure i like it its very vanilla! I am struggling not sure what it is but i am struggling.
How do you even begin?

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Get on a call. Probe as to what part of it doesn’t feel risky about. Ask for examples of what non-vanilla work looks like.

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this worked well after some battle cos here the mentality is creatives shouldn't actually call the clients but the client facing guys cant actually sell the ideas or rationalize them...so yeah we called and turns out all they wanted was an alternate. Thanks loads!

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Did you ask for very specific feedback? This requires a little note prodding from you.

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yeah prodded the hell out of them and all you get is iam not sure ...turns out all they wanted was an alternate version and still went with this version

Sounds like they want you to add some spirit fingers to the script.

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There is a button for that iam sure

Do they want it spicier? Sweeter? Trying to be salty? Did you provide options and they have one they prefer a little more? Do they have a brand they want to speak more like?

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Yes we eventually ended up doing an alternative and they went with the initial direction but they kept talking abt it being too vanilla!

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