35 years in Account Management, with blue chip international clients.

First thing you learn in presentation skills training: YOU are the presentation!
The deck is only a prop to assist you.

If you are going to later present it, why bother? They have already seen an inferior presentation of the work

And if you were only making a written submission, you would write it quite differently.

Account people need to grow a pair. And learn the word NO!

Be a professional, not a slave.

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I’ve seen this recently and been part of a pitch where the entire deck was sent ahead of time. My question was always, “what are we going to do live? Put it to music? Interpretive dance?”

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YOU are the presentation is so brilliant it's duh. Thanks for that.

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Ah, is this in response to the pre-read question? Because, if so, “Here here!”

Hear, hear*

Just inherited an art director ACD from Wieden and not only are the decks ugly but his presentation skills are 🥱🥱🥱

Goes to show — clients who are properly managed and shown how to judge work just judge the work. Not the glimmer.

Especially if you’re a crap presenter.

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Hmm… Not sure I agree. Skilled clients will see through even the best presenter if your ideas are crap. I think it’s balance between having good ideas and being able to sell them

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