$699 for a digital subscription to adage (all access) is nuts. Who pays that?

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Everyone is answering you but isn’t addressing the subtext of your question: Yes it is nuts. No it does not provide $699 of annual value.

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Not even close

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C-suite ad agency execs get the HoldCos to pay for their subscriptions so they can see their names in print. (I use a paywall blocker.)

likefunnysmart

Your agency has subscriptions. Get the sign on & password from someone. New biz team good place to ask. . I’m still using a password the CFO of my old agency ( I no longer work at) shared with me 😜

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Maybe if it came with Adobe CC

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losers

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Maybe freelancers looking for write-offs?

I don’t that’s highway robbery 🤣

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Sometimes I think knowing less about what other brands are doing is an advantage. Focus on your brand, consumer, and relevant culture - not the new shiny object Adweek is publicizing. I used to work with a CD who noticed creative examples often hurt creativity. The ideas started to feel like lookalikes of what had been in the trades vs truly original, bespoke ideas.

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likeuplifting

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