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Good line.
Some clients are afraid to put anything out there that takes even the slightest bit of thinking to understand. Some writers focus too much on learning how to come up with activations, apps, and product extensions and they never learn how to write.
Love it. I don’t think it needs the second line.
A nice line, but it feels like student work
False brand promise. Up the dental hygiene folks
I think it's perfect! I always considered Tic Tacs to be a sweet treat like any hard candy, so I needed that second line for the first line to make sense. I give it an A+ for simplicity while being clever and eye-catching.
Niiice! Love that the billboard is also in the shape of a tic tac case. This reminds me I haven't had tic tac in forever. I need it in my life. Not because I have bad breath haha.
Nice! I feel like if I had written it, I would've eliminated the second line and written: "You lost me at 'Hhhhhhelllo.'" to insinuate the bad breath exhale. IMO the tic-tac logo speaks for itself. However, the way it's currently written is better and quicker to the punch, I think.
The headline is very good, and makes sense on its own. Same with the tagline. What makes this ad so good is how well the lines work together. They each make the other better, which appears to be the assignment. Well done.