Related Posts
🐅 Cougar power 🐅🐅
More Posts
Boston Consulting Group
What will the project dynamics be on a project staffed with 3mdps, a PL, and myself, a summer UG intern? Just got staffed and will be hearing more on Monday from the team, but it came across as an interesting staffing composition.
Have the feeling I'll be making quite a few slides as the only junior. Anyone staffed on a similar case composition?
Additional Posts in Strategy & Planning
What are resources to become a better strategist?
New to Fishbowl?
unlock all discussions on Fishbowl.






Read “More Bullmore” and “The Book of Gossage.” And then stop reading about advertising and read some fiction instead.
https://martinweigel.org/2016/05/25/a-planners-guide-to-reading/
“Herd: how to change mass behaviour” by Mark Earls is interesting. Also just bought “brain surfing” but haven’t read yet. Heard it’s awesome though.
How brands grow part one and two.
I thought "Gone Girl" was a fun read, but if you're going for substance I'd say "Between the World and Me."
“misbehaving” by Thaler is a good read. Thinking of picking up “Predictably Irrational."
“Competitive Positioning”, “Eating the big fish”, “The Pirate Inside”, and “Blue Ocean Strategy” are all tried-and-true standbys that are worth reading. “The Innovator’s Dilemma” is probably my all time favorite but more for business strategy than anything immediately applicable to the job.
How brands grow is a modern esssntial... because your clients read it