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Search and social here. Display is mostly bullshit.
I’ve done all (search, social, programmatic/display) and it’s been good for my own career and learning and is where things are headed but I have conflicting thoughts on it: for an agency it does help to have specialization to develop expertise, and at the junior levels people might not have bandwidth to execute it all
I still fairly new, so I probably have less experience than other folks here, but knowing search, social and seo do help with my job
Interested in pitching more programmatic projects/work for existing clients.
I'm pretty hybrid.. cross-channel planning etc.
Industry is definitely moving in that direction. Search, social, display, video, native here. Do it all.
You’re better off with strong practical skills in multiple disciplines. That’s not the same as being able to recite acronyms, good agencies should see through the bs in the interview.