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I’m doing the opposite, but brand strategy would be a winner. It really depends on company level, industry. Are you looking to be with an in-house “agency” or looking for a marketing/comms manager/director role?
I’m thinking of a traditional marketing role so not an in-house agency. Although I guess I should be more open minded about it. Open to dropping a seniority level to get in the door. More just curious how folks have positioned their agency experience for a position on the brand side.
The ppl who work at FB with planning backgrounds either work as creative or brand strategists, or end up as consumer marketing managers/product marketing managers
What do hiring managers look for there? Awards? Famous work? I had an internal referral and still got rejected by every position I applied for without even an initial phone interview for any of them. It was kinda insulting tbh.