Anyone ever tell a client off? I’m considering it.

likefunny
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That’s where Account teams (should) come in to help manage the client. Vent to your Account lead, then let them handle the “telling off.” That should help you feel better!

likehelpfulfunny

You should totally do it! What could go wrong?

likefunny

Yes, I have. The account team arranged a called to discuss an awards video that the client insisted on re-scripting. I had to tell them to back off and trust that we, as the marketing team knew what we were doing! The client insisted on added lots of extra elements into the awards reel that didn’t need to be in there. My experience was that the client was super responsive when they understood the background and context. What I found surprising is how so many account leads never push back on the client - they agree to everything and never want to say “no”. My discussion was nothing the account team couldn’t have dealt with but they are always afraid to be the ones to any anything they think is negative! I was at a media agency so I don’t know how different this is at creative agencies!

likeuplifting

^ It's both and everything in between. Account manages relationships on all sides and is a broad generalist and expert on marketing as a business discipline and on the client's company, product, competition, industry. And on the agency's capabilities, people's jobs and expertise on the team, has social intelligence and strong judgment, is a mediator, facilitator and consultant, etc etc. Account is the linchpin.

likefunny

When they try to design for you and I want to tell them to back off and let us do our job.

like

Somewhere along the way, people shifted Account/Client Management to Client Services. It’s in the name, your Account Lead should sell in the best ideas and manage the clients where needed. We are the experts and need to reiterate that when clients push back, but still foster a positive partnership with our clients so they don’t get annoyed with us. Good Account people do it successfully. Bad Account people turn into “yes” men. Hiring practices need to stress that Account is a “management,” not a “services” role.

likeuplifting

Not intentionally, but when I was younger in my career I laughed at a client whose idea was so incredibly stupid I thought he was joking. I regretted it after - too many people fail to realize we're ultimately in the client-satisfaction industry, and an unhappy client will never buy more work, no matter how good your work is.

More generally, I haven't had this issue in a while. Part of growing seniority (in this industry) is developing a toolkit to be able to manage clients. Most of the time I don't even give them the cognitive space to suggest solutions - only react to what I've given them. And if they don't react how I want them to, I have a toolkit for that too. Mostly all that's needed is to ask them how their idea fits into the strategic business goals this project is serving, and when they can't answer that, we can discuss it a bit then move on.

like

I screamed at a client once because they tried to change a script as we were recording it with an A-list actor.

like

Do it and post the audio brah

funny

Only by accident. It just came out

GCD: Yes x1000!! We are a creative agency but it’s an account oriented culture that I’d like to turn around.

Don’t do it (unless it’s a freelance client).

Not worth it. But as others have stated - enlist your account team. You should be able to disagree with them/voice an alternative POV without telling them off. You’ll just pay for it later - even if you’re right.

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