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Definitely a valued role at Spark. Job is to set strategic vision for account, incl. business opportunity, target audiences, generally how best to connect through media
I just started with spark (chi) 2 weeks ago as a strategy sup (worked in media strategy for 4 years before at a smaller shop). First impression is that the role is very much valued. As a media only shop, the strategy team functions as part media account management / project management + part various media planning. Definitely more so the first part though. It’s the glue that holds all the investment/buying teams together, & it’s the primary go to for clients. (Again, that’s all somewhat limited experience at Spark specifically).
As far as career prospects, the trajectory potential seems to be pretty much wherever I want it to be in media.