Anyone know anything about marketing/creative at Apple? Interviewing with a small agency embedded in Apple’s retail/channel marketing team. Passed the agency interviews, next up is the Apple team

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They were a client of ours. Only C suite can affect change. All others adhere to very rigid brand guidelines which are tightly controlled. Apple is a gold standard that someone else has set. If you want to affect change in a brand’s marketing/creative direction I’d look at those on the rise. If you want to enforce status quo, then go to an established brand.

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