Anyone out there have an agency partner that they believe does great work? Struggling with current partner and looking for outside perspective.
Recently, we gave all media work to existing creative partner so the issue may be a misalignment in strengths and our needs.

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I work with a wide variety of agencies, and can honestly say Vayner media has blown me away in the past year.

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Are you looking for a strategic creative partner or asset production?

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it would help to know a bit more about what you are looking for. Creative-wise, what is the output? What type of strategy work and campaign/comms channels are you looking for assistance on? Same for media - is it all digital? A mix of digital and broadcast? Other more traditional channels? All of this will be important in identifying the specific partners that will try best fit your needs. I’m an ex-agency person (12+ years) who recently transitioned to brand and every agency I’ve worked at has different strengths and weaknesses that come down to the specific type of work you are looking to partner on. Industry may be less relevant, but if it’s something niche or specialized, you may also find a shop that has a lot of experience in that vertical. Are you planning to work with a third party to manage a formal pitch process?

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I’d be happy to speak with you about agency needs. I’m a bit biased as I’m on the agency side, but could give perspective and suggestions or redirect you elsewhere (I’m not sales). My agency has unique offerings in research, strategy, and insights which are then well connected into creative execution and content, followed by media integration and proprietary demand gen methodologies. Sounds like it could be worth a chat either way. Let’s connect!

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Dentsu Creative - they are the best of the best IMO

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What kind of spend ballpark are you in? Do you need performance based media or more scale?

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$10-12MM currently but flexibility for increase with a business case. We significantly underspend our competitors, especially in context of our revenue (over $10 billion)

Right now, things are going south so we will likely split it up into creative and media again. We need a media partner who understands our business and thinks a bit more strategically. We may also end up needing a new creative partner (they do creative strategy and production for us, we also do a bit of production work in-house for smaller things like signage, etc.)

Decoded Advertising has a successful media arm

Oh yeah - we split it :) not sure I would recommend our media agency right now

I’ve got a media contact who freelances with many agencies… DM me your email address and media scope (highlights are fine) and I’ll connect ya!

Have worked with a few agencies directly and indirectly since moving to client side: Group M, Horizon, McCann, TRG. Happy to help if interested shoot me a DM

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