At McKinsey, what’s the difference between an Implementation Consultant and, say, a general Associate? Difference in regards to comp and how you are perceived at the firm

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Very little difference. Comp is identical and they mostly get staffed on the same engagements. The difference is the implementation team members will typically stick around to help implement the strategies and improvements. They are not seen differently, and often you won't even know if a team member is a generalist or in ops, implementation, etc. They've recently started aligning titles as well, so they have associates, EMs, etc. in Implementation.

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They do generally skew a bit older and more experienced. Analysts typically have several years of experience vs. straight out of undergrad.

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