Been at my agency for 9 years, started as media coordinator & am now senior buyer. It’s time to move on but I have little Google ads buying experience. I’ve been on the traditional & digital side (minus search) & almost every posting asks for it. been begging my agency to train me on bc I knew it would come up in my eventual search & am now feeling trapped. I’ve been trying to find remote jobs to avoid relocation (in a mid size market) but I don’t know what to do at this point. Any suggestions

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Pretty sure you can find free videos on YouTube or an online course. Good luck.

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Do whatever you need to do to leave the agency side dawg

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Go for ad sales on the platform side not ad buy on the agency side. Pretty much every streaming and social media platform has an ad sales department that makes up most of their revenue. Just need to show that you are the person who was agency side and knows how they think and therefore how to sell to them, because you were once the customer. You won’t get a job at those companies based on a job posting though it has to be a referral to the internal job boards. The ones on LinkedIn are just there to satisfy compliance laws around equal opportunity hiring. Those applications get sent to call centers in India where they get sent the same automated rejection letter. You gotta get a referral from someone who works there.

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Is the problem getting an interview or getting hired? If it’s getting an interview then the problem is your resume. Most media buying skills are the exact same agnostic of platform. “Same Shit, Different Shovel” is how the saying goes.

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If companies are asking for it? I’m sure someone is selling a paid bootcamp on it. Or try YouTube university. You just need to understand enough to speak to it in interviews. Also, I remember when I pivoted. I would read the job descriptions for the role I wanted. But you need to ask. Is this something they want you to come in as a Manager on. Senior manager means you have enough experience to be promoted or horizontally land the same role in another company. Most ppl don’t think about pay cuts.

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I have 8.9 years of tech writing experience. How much CTC should I be expecting when I join a new company. My current CTC is 20L pa (18.75 (fixed) + 1.75 (variable)).

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