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I haven’t worked in an edit boutique for a while but my understanding is it’s an additional fee producers can put on top of labor and the edit room. And of course top tier, more in-demand editors can get away with larger fees. From what I gathered it was per spot, based on length, at least it was back in the day. It’s a separate line item in the Editorial Labor and Creative Fees (Section W) of the AICP bid form. I don’t know if all of that goes to the editor or it just goes toward their annual billing totals. Probably the latter if I had to guess.
I’ve charged creative fees when asked to insane schedules. I’ve done entire spots in one marathon day that wouldn’t have been worth it for 1 day rate. So I add a creative fee. In this case more of a rush fee but it sounds nicer.