Can someone explain the difference in a Product Marketing role v a traditional Brand Marketing role? What additional skillset is needed for PM?

like
Posting as :
works at
You are currently posting as works at

i work in tech and we have both product marketing and brand marketing. i used to be in brand marketing. brand marketing can encompass a few areas - creative, integrated marketing, brand strategy, but essentially the remit is to develop the strategy for the brand as a whole, visual identity, brand strategy, positioning and campaigns are up-to-date, modern, effective. larger campaign ideas and activations usually fall with brand marketing as well.

product marketing is focused on specific products within your company, working with product managers to determine product market fit, positioning/messaging, and a GTM strategy. they then work cross-functionally to bring to life that vision.

like

Product marketing requires a deeper understanding of specific products. It’s usually more technical, and collaborates much more tightly with product management/engineering

Related Posts

Hi, I am considering two offers in Strategy Consulting (MBB) and PE (Tier 1 European fund) for a first job post studies based in Europe. Do you have any insights/advice on what I should consider to make my decision (compensation, career opportunities, professional development, work-life balance etc) based on your experience?Thanks!

like

Anyone here do post-breach data mining? Being pursued to start a practice line doing this and trying to understand market value.

like

I’m not naive or fresh out of law school, but I’m at a point where I’m saying to myself “Why can’t I have it all?” I’ve been offered a job for more pay and less hours and I keep thinking to myself, what’s the catch? I know people will say no promotion potential or that’s not how it works…but what if it could? What if you make yourself valuable by still setting your boundaries? Why would we resent someone who has that opportunity?

like

I am working on a NFOA for a design case. The Examiner identified a primary references and four secondary references. The Examiner also pointed out five differences between the primary reference and the claimed design. For the reply, I found nine additional differences between the claimed design and the primary reference, two of which are not present in any of the cited references. Should I clarify the level of a designer having ordinary skill in the art first? Complex/Expensive article. TY!

like
like

Tinder vs Linkedin

Post Photo
likefunny

I can’t anymore I can’t 😭

This bowl is rockin'

likefunny

I’m leaving my job soon but I’m wondering if I should be truthful when I hand in my letter of resignation. There’s a ton of reasons but it boils down to: I’m worth more than they can pay me and I need to pay off these student loans. What should I say?

like

Is montblanc’s horology legit? Might sound like a dumb question but I think of them as a stationary company first before a watch company

like

Pwc salary structure? Benefits

Urgent

like

In hand plz
Urgent

Post Photo
like

Anyone knows what’s the best way to look up VC investment roadmap for maybe health tech or software focused VC firms?

like

Please mail your CV to ammar.azizi1@gmail.com along with the Job ID from the EY careers website ( https://careers.ey.com/ ) for a referral. Please only send your CV if you have not applied directly or already asked someone else to refer already.

Please also DM me here because sometimes the CV goes into my spam folder. Cheers!

like

Londoners, I have a friend visiting me for Easter and am looking for ideas on where to take her besides the regular touristy stuff - pls help!
Plus, what’s the best theater show you’ve seen lately? Thank you 😊

like

Hi, hope u doing great. I'm looking for management consultant role. Could u please help me to land in this profile. I'm working student with 3years of work experience. Pursuing MBA ( Will be complete in coming june) from GD Goenka University, Gurgaon.

like

What are some LGBTQ+ books you would like to see included in a classroom library?

My choice would have to be “Prince & Knight” by Daniel Haack.

Post Photo
like

Is anyone here works at Yahoo ireland( previously knows as Verizon) if yes can you tell me if they convert agnecy worker into full time? I would really appreciate if you guys would help!Yahoo Verizon Media

like

Hello fishes,

capegemini --> 16LPA for consultant/b2 role

Accenture --> 19 LPA + 80K JB

Is it okay if I ask for more than what Accenture is offering?

YOE: 3.2 years
tech: kubernetes/GCP/azure/devops

like

Additional Posts in Marketing

A creative team I started working with recently has decided to ignore my every comment. They take feedback from anyone else but me, and whenever I push them to make said changes, they just pick fights and make snarky comments. Anyone have any idea why this might be?

like

Wish me luck: I just took a job at a new agency in which I'll get paid double as the creative director for a team of 30 people. I'm ecstatic, this is my dream!

likeuplifting

I was in the final stages of an interview with Microsoft two weeks ago, in partner marketing. Then the recruiter told me they were putting the hiring process on hold to assess the need for the role. Well, then we heard about Microsoft layoffs last week. Seems like most were in Xbox and Project Alpha but there’s not a lot of information out there. Should I hold out any hope that I’m going to get this job? Any insights on how much these layoffs have impacted the marketing org and/or new hiring?

like

Has anyone ever posted a general marketing position? We have an open position on our marketing team but we are unsure what type of position to offer. We have a wide variety of needs but don’t necessarily need to have this future person have all these skills. For example we need someone with great copywriting skills and also need someone who is great at digital marketing. This person doesn’t necessarily need to have both skills but if they did great, but if only one, great too.

like

Any agency out there looking to hire a young marketing specialist? I just graduated and I read there's a shortage of workers. I'd be interested in finding some opportunities.

like

Best ways to identify your target audience?

like

DO YOU JUST ASSUME THE COST OF YOUR MARKETING ACTIVITIES? I am looking to allocate their cost in the marketing budget in a way that won't rely on several layers of assumptions. How do you reliably estimate the cost of different marketing activities (email, social, web, etc) when you don't have specific people or tools allocated to each function and costs are spread across many channels? Ads seems the easiest, but even then there's time and overheads... I've been looking for a reliable model.

like

Looking for some UGC gigs. I can do unboxing and demos. Rates start at $100 for a video, and $20 per photo. which is significantly lower than others in the market. Just trying to get more content creation under my belt. I specialize in social media as a director in a marketing agency, so I know what will perform. Give me a holler if you need UGC for your brands! :)

like

Has anyone gone thru a vendor onboarding with InterPublic group (IPG)? Who can tell me what it’s like / what’s involved? We just won a project and in curious… I hear the vendor onboarding / setup is lengthy and “intense” but would love to know how long it takes and what do they need from you that makes it “intense?”

like

My boss in my creative agency threatened to fire me because I, a male, came into work with my nails painted. HR is having a very complicated day today as I found out I could take legal action if he does fire me since we don't have an established dress code that has any guidelines against male nail polish wearing.

like

I am a creative designer/animator with a leading medical tech company with 6 yrs exp and based in NY. Currently looking for new roles because of relocation requirement at my current role. Any tips or referrals would be really appreciated. TIA!

like

Does anyone work at Airgas or have experience with this company (not available on Fishbowl)?

Social media is changing, from IG going to video and Twitter….well. It has become clear how important focusing on multiple social media channels can be.

like

2022 marketing wrapped

Post Photo
funnylike

I have an interview with JP Morgan this week for a Channel Marketing Manager - VP role in the Asset Management area. The role will be based in NYC. Just curious what is the normal range for the base salary and total comp.

like

I've been assigned to a campaign with a designer who just hates me and I'm sure he's out to make my life miserable. I am so uncomfortable with this but as a marketing director, it's my dream campaign.

like

How do you deal with clients who act like they know more than you even though they don't?

like

What are your tips on convincing a fellow employee not to switch agencies? I really don't want to compete with them

like
like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal