CDs, GCDs, ECDs: when you’re hiring, how do you know if the person did the work in their book? Broader question: what are the practical effects, career wise, of people putting your work in their book?

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Agree with ACD 1 I know at least one person with stuff in her portfolio that is not hers. All open. No password. People have passwords more for copyright issues, versions that the client does not want them show, etc,

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It is a very small world, I usually know someone or someone who knows someone who worked on a piece, so don’t put something you didn’t really work in in your portfolio. A few weeks ago, my creative recruiter shared a pretty good portfolio, saw a famous award winning piece, texted the ECD who worked on it, and she never heard of that person... I didn’t bother setting an interview.

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👆Wouldn’t trust that method. I’ve been across a few who steal work and don’t care.

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You can tell by the context of other stuff they did, personality, the way they talk about it, etc. Regarding the second question: who knows. That tends to end bad for them. Eeither because people find out or because, once hired, they don’t live up to that work.

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If it's a public book with no password I assume it's all above board. If it's locked I'm usually dubious and google some things.

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I think that if someone at that level has an influence on hiring, her or she will know enough people in the industry by that stage in his/her career to be able to flat out ask others at the person’s current or former agency how much actual involvement the person had in a certain idea or production.

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Thanks for the replies. Interesting insights To clarify the second part of the question, if someone else has been claiming my work as their own (because they stopped by the edit, or were extremely tangentially involved), could it have an effect in my own career?

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A lot of people put work in their portfolio they had very little impact on. I’ve seen videos I’ve made show up in a juniors book just because they worked on the social campaign for it but had nothing to do with coming up with the idea or producing it. It’s insane what people feel ok with.

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They always get burned eventually. Early in my career, when we had laminated books, a young AD sent his book to our CD with a couple award winning ads that weren’t his. Pretty sloppy on his part, because the AD who actually did the ads was our CD’s old partner from a previous shop. He called up his old partner and asked if he wanted to be the one to rip the guy a new one.

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1. Look up the credits online
2. Email someone else on the credits
3. Ask them to walk you through the process of a couple of pieces: brief, epiphany, production, who helped.

For someone else fronting your work, I know someone who got his agency's lawyer to send a letter.

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👆Sorry... « didn’t really work on »... and by that, if you were in a meeting or brainstorming about it, doesn’t mean you can claim it...

A. It’s a small pool
B. Integrity
C. Interview them. Hey

I assume it’s just fear that makes people do it. I’m just starting to wonder whether it really does catch up with them or if they can build a whole career on stolen work

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