Chili's made a calculated effort with its marketing to turn around it's lackluster revenue.

They've seen an improvement, including a 6% increase in traffic and 15% increase in sales.

Could a similar retooling of marketing efforts help other restaurants? Or is Chili's a special case?

https://www.adweek.com/brand-marketing/chilis-marketing-playbook/

I want to get out of IT Audit Advisory. Interested more in project management/business strategy, any recommendations on names of positions I should look for at other big 4 firms?

Accenture 🐟

How difficult is it to get the top of the range listed in the job postings? Also, are what are standard sign on bonuses?

I’m curious. What would you say is the best industry / sector for…1. WLB, 2. Great people / team, 3. Exit opp’s., and 4. Overall (mix of the above). Goes without saying the obvious “it depends on office, team, project, client, etc.” So this is an ask for general observations.

So I've been waitlisted for a BCG R1 interview and was wondering if there was anything at all that I could do to improve my chances of getting off the waitlist?? Don't have any offers to leverage...but did get an R1 from McK

Insight about knowledge specialist roles at Bain? TC + relationship to associates would be helpful to know

Is relocating to Pune mandatory? Do they allow to work from Mumbai office?

What is the hike one can expect when promoted to 601 ?

CIB AIS

I hope your hospital has therapy dogs, because my goodness, they bring me as much joy as they bring the patients

Has anyone recently onboarded to Accenture and how was the experience. Wat is expected on ur reporting day n when do u get ur laptop delivered.?

What is Pinnacle award ? And How will that benefit me ??

Current IE here. What are some Time Motion Study Softwares that are out there and you use in your jobs?

What's Salesforce Career for not so technical person like?

Why recruiters have this OCD need to talk instead of e-mail/text is beyond me. Hello 1980's, can I borrow an office without paper thin walls to make a call?

Whats something that you did as a child through teenage years that you now don't do as an adult?

Example- I used to crumple, but now I fold

Dear Fishes,

Could someone let me know which is better to join IBM or deloitte USI both are offering same package?
Experience: 3.10 years
Role: Automation testing with selenium and Java

Hello IBMers,
IBM has offered me X amount ctc and i accepted it on portal....now got to know that market valuation for 10.3 yoe is greater than offered ctc....can i ask HR to increase the ctc and change the band...will they consider it?...not holding any counter offer as of now

What's up with commercials nowadays? The ones I worked on back in the early 2000s were so much more creative. Maybe everyone is running out of ideas?

Lately I’ve been seriously considering making the transition to product marketing. Current PMMs please weigh in — on average, how many hours do you actively work in a day?

Hi all! I work in digital marketing / organic social. For those in organic social what platform do you use for scheduling posts, analytics, UGC, managing influencers etc? We currently use bizzare voice/curalate. I work for a national retail brand so we are posting 2x a day with tons of UGC and in house content. Your thoughts and opinion are appreciated with all platforms! :)

I think I've moved almost entirely from newspapers to newsletters. Media changes!

I've been trying to get my foot in the door with TikTok by creating a series of content that has never been seen before.

But it's hard for me to get views because I don't know how to use SEO or social media marketing effectively.

We're always looking for new ways to make things easier for our customers and clients, but sometimes I just want to take a step back and breathe.

I’m doing my own marketing for my small business and am having trouble creating call to actions that convert. Where can I learn more about this?

Tips on writing marketing company that sounds organic and punchy?

What is the most effective way to handle reputation management online? I've been hired by a company that doesn't have the best track record but they are rebranding themselves in a big way

How does your workplace measure the success of a marketing campaign and do you think that method is a valid/smart way of measuring it?

Why do clients always think I should be able to double their ROI right away... it takes time folks, and putting extra pressure on the marketing team does not make us faster

Going from PR agency to a marketing role in-house, tips and advice pretty please!!!

I am interviewing for an agency and they haven't extended any offers but want me to provide them with all sorts of documents. Is this sus or am I just overtly wary?

What's the biggest stereotype about the marketing industry?

I am an email marketing specialist. I am approaching my one year at my new job. I have been going above & beyond. I have been recognized by my boss that I have been doing great as well. I have been implementing new strategies, completing all assignments on time, and I do the most in all of our meetings, interviews and business events. How much can I ask for a raise?

Hi! I started at a new company 2 months ago and while I’m really enjoying my job so far, I’m having a hard time gauging whether or not I’m doing a “good job.” My role seems to be always evolving, which is fine and I actually enjoy being a support to the greater marketing team, but I feel like I need better defined targets to make sure I’m meeting expectations. Also, when I ask my boss what they’d like to see, I don’t ever get a clear answer. (Cont’d in comments)

How can someone find a job localizing marketing content (taking poorly translated material and fixing it up for US consumers)? I've heard that it's a real job but can't find much information about it