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How is WLB in Samsung compared to Intel.
Wtff still the office address is not given 🥲🥲🥲
Looks like the office is in Ascendas, Taramani.
Additional Posts in Copywriters
Anyone do any work in web3/blockchain/metaverse?
Who’s working in house in LA? Where? Doing what?
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If a client can’t articulate what they want, they don’t get unlimited rounds. Set boundaries, charge for revisions
IMO is one of those clients that either A) doesn’t like it and is to afraid to be blunt and just say “start over”, or B) the well know it when we see it client, which means lots of rounds and swirl. This is when the CD or account lead need to step in and lead and manage the client. That’s not your job it’s theirs.
Just add two exclamation points to every headline.
On both ends.
You freelance or f/t? If the former, best advice is to re-investigate the product. Don’t ask about advertising, ask how they describe the product to a friend (or a customer). Find out what they think is exciting about it. And why everyone doesn’t already buy it.
It’s called projective research and it gets people out of their own ways.
If f/t and your management feels strongly about it, they can suggest taking it into test. Some ways to do that on the cheaper side now.
With that, I’m with Dan Wieden on this who famously told clients that tweaking the good stuff just ruins it and it’s time to look at other directions.
Adding an account guy’s perspective:
You need to lean on your account rep and strategy planner at this point. It’s their job to tease out the meaning behind the very common client reaction of “I don’t know what I want, but I will when I see it.”
There are many clients who are afraid to make a decision and so avoid it by defaulting to a “more work” position. There are other clients (too many) who shouldn’t be in their roles at all as they have no idea how to judge and critique concepts.
After a failed first round gather the account guy and planner, re-review the brief, refine as necessary and pin them to it. At the next client presentation, do not present until the planner or brief writer revisits the brief as a reminder why the work they’re about to see is smart and relevant.
Tale as old as time. They don't know what they want, they only know what they don't want.