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Depends on the agency/location.
I’d be wary of the title if I were in a bigger market. At big network shops, this title might mean more expectations from the work.
On the other hand, please don’t overthink your capabilities - no matter your title. We work in a subjective industry filled with ECDs that aren’t qualified to be ECDs. So, you’ll be fine even if you take up this “senior” role as long as you work hard.
Not sure if this is helping your case at all.
Thank you for mentioning both sides. It is a network shop :(
You definitely gave me something to think about.
Are they giving you the title but not the money to match it because you have “less experience”? If so, it’s just a trick to inflate what they can bill you at. If they’re giving you the title and the money to match, thought, why not just take it? Senior and mid do roughly the same things. I’d only start worry if you were getting too-soon promotions into ACD territory where you’re expected to take on greater responsibilities.
To clarify, senior isn’t a rank up to ACD/CD in the UK. It’s a veteran creative who doesn’t want to manage people. Sure, people go the manager route. But former ECDs /CCO have and do refer to themselves as “senior” creatives here. It’s pretty much a sign of autonomy, can do work without oversight.
I don’t suppose you have a “Senior creative” in the same definition in the US, it’s all titles it seems.
What a thoughtful post, the fact that you are asking this says your wise beyond your years in experience. Super honest advice that I wished I’d given myself.
If you were in the UK which I’m assuming (big assumption) you’re not, I would say you’re either a idea genius, or the shop offering the role doesn’t know what they are talking about, Given you said your book wasn’t stand out.
My opinion is learn the craft. If you feel confident enough to take anything on. Take the chance. It might pay off and you’ll fast track.
But and a big but, there’s no going back to learn things you may not have, without a humble reality check. It’s easy to ask for advice when you’re NOT a senior. But as a senior, you are expected to deliver. That can lead to redundancies, lacking in self-confidence, and a portfolio that doesn’t reflect who you are. You’d be a senior who has a juniors book, not your best book and that might be limiting if you want to move later.
People said to me don’t chase the title, don’t chase the money, and I’m not sure I listened fully, but I wish I did. I turned down high pay for less good shops. I don’t regret it. I turned down good shops because they didn’t meet my $ or title.
Everyone has felt like a fraud at some point, but DO NOT compare yourself to others. It’s a decision only you can make, honestly,
Risk fuels some people and paralyses others.
The same thing happened to me. I’m 2 years in at a top agency.
I tuned down the role because I knew the caliber of creative at the new shop wasn’t even close to comparable. I feel like my job as a (relatively) new creative is to be learning from the best, so when I eventually get the opportunity to lead I’m able to follow in their footsteps and make the best work possible.
I took a similar approach. I got to ACD fast. I was 29 when I got the title. But, the shop wasn’t that good. Since then, I’ve put on the breaks on promotions, especially when I left for somewhere new. I know I can do the CD job. But, I wanted the chance to learn and fail with smart people before I make the jump. I’ve got time and I’m doing the work I want to do. So, what’s the rush?
It's okay to be honest with yourself. I'm constantly pitched job offers which I know I'm not entirely qualified for. From my own experience if you apply and go ahead you have two choices.. Either learn on the job the new role and areas you lack in and the other ultimatum is if you fake it till you make it it'll likely lead for being fired.
Well said.
There are a lot of things to consider here.
Do you have a current partner or will you be joining up with someone there? Are they more experienced? They can either help you navigate the new responsibilities or they could become frustrated that you’re “not there yet.” So make sure you know them, even briefly, and it feels like they are happy to have you on board.
On one hand, taking this opportunity could spare you from having the scrap it out for a promotion later. I have friends who have great books who are in this perpetual spin cycle of being a mid. They repeatedly run into old school CDs who really want them to wait and pay their dues.
On the other hand, you don’t want to take the role with a book that doesn’t match. Because your next job might involve you moving back down. I’ve seen it happen.
As with any job, ask yourself if you’re being set up for success. Do your CDs/clients make good work? That comes before all else.
Don’t be intimidated by the title. However, what others have said is real: people absolutely expect a senior team to take care of business with minimal supervision. If you don’t think you’re ready to make that leap, there’s no shame in saying so. If you do, go for it! I’m wicked jealous, hahaha.
Have you produced a lot of work? Won a lot of new business? If yes, not completely wild. If not, then yes, too suspect.
The best work often comes where no one’s looking.
Don't underestimate yourself. And even if you don't feel fully qualified right now, do you think you bridge the gap with online courses/certifications? If you got the job, they clearly think you're up to the task. So if you like the people, the company, and the role, I would take it. I've only been in the game full-time for 4 years and I had a senior role 2 jobs ago. I am peers with people much older than me.
Take the money, dummy.
Don’t do that.
Where are you working? Big corporate agency or smaller independent shop? Congratulations btw!
I’m a year in, with an additional year of internships, finished portfolio school, and have prior experience in production design/art… and I’ve never felt more underutilized and stuck in my life.
Subject Expert
What can your current vs new place offer besides money and title?