Copywriters/Senior Copywriters on the bowl. What kind of relationship do you have with your ACD? Is it friendly and collaborative or is it more about reporting to/getting approvals from them? Would love to know if the style at your current agency is working for you and if not, what you'd prefer instead.

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At my worokplace, it's a blend of both friendly collaboration and structured oversight. I need the creative freedom to explore ideas and feel comfortable bouncing concepts off them, but I also value their experience and judgment in ensuring the copy aligns with the overall strategy and brand voice. At my current agency, it's generally working well. We have a pretty open dialogue, and I feel comfortable challenging their feedback when necessary. I appreciate that they trust my expertise and don't micromanage.

My ACD is a great mix of formal and chill. Collaboration varies depending on my workloads and turnaround times. But I do expect more feedback and direction than I do from my CDs because of how stretched thin our CDs.

My ACD is a mix of both. We have a weekly 1:1 where he checks in on my bandwidth and will either clear my plate or assign me more work. So in that sense, he acts as a manager that I report to. But when it comes to getting approval on copy, he acts more like my writing partner. He takes my opinion and we work on the writing together instead of him dictating what I should do. Most of the time he just thumbs up what I’ve written and we’re off to the races.

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