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Store Leader > Senior Managers (usually 2-4 depending on store size) > Managers > Lead - level roles (Lead, Lead Genius, Ops Lead, Lead Creative)

Senior Managers and Managers are assigned AOR’s that rotate typically every 18-24 months.

Also, external hires into managers roles were usually store leader/GM’s and the only external senior manager I personally know was a regional manager for a massive restaurant chain.

At Apple, the retail management team is led by a head of retail, who oversees all operations and strategies for the company's brick-and-mortar stores. The head of retail reports to the senior vice president of Retail and Online Stores, who is responsible for all aspects of Apple's retail business. Under the senior vice president are several vice presidents, each responsible for a different area of the retail business. These vice presidents report to the senior vice president and work with store managers and employees to create an exceptional customer experience.

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